Assignment #3-Part B: Project idea storyboarding

Individual assignment due Sun Feb 3 by 9PM

You've been brainstorming. You've received some feedback. You may have iterated on various ideas. It's time to propose your best idea and use storyboards and/or paper prototypes to describe your concept as fully as you can. You may need to combine some of the techniques that have been discussed in class and in the design readings.

If your idea presented at the 1 minute madness got a good response and has received a good response from Stephen, you might continue with it. If your idea has received a lukewarm response, you should come up with a new idea or a radically improved idea.

Your assignment should include the following information for your proposed app:

• Class project category (see the list on the syllabus)
• App name (Max 30 characters, including spaces)
• App description that would appear on the Market (Max 4000 characters, including spaces, usually much less). This description should be something that is appropriate for the app store. It should describe the app succinctly and catch someone's attention. It should clearly get across what is interesting/novel about the app. It should not state that the app is "easy" or "fun" but instead describe behavior that sounds easy or fun. Describe, don't tell. There should be no typos in this description.
• A slogan or promotional saying that would appear on the Market (Max 80 characters, including spaces)
• Application Type (pick either "Applications" or "Games")
• Category (specify one of the categories on the Market)
• Who are your target users of the application?
• Succinctly answer the following questions:
  • What problem/task(s) does the application help someone solve?
  • What five current apps on the Market (or other app stores) would be your closest competitors?
    (you will need to search around and try out apps to figure this out!)
  • Why will your app be better than the competitors?
  • What is innovative about your app idea? What will be particularly surprising or elegant about the concept?
  • What about your app will keep people engaged using it for a long time, even once the novelty wears off? Why will it be addictive?
  • What are the top potential weaknesses of your application idea and how will you address them?
  • How will you thoroughly test your app once it is built?

Next include scans of paper prototypes, sketches, or storyboards showing your concept in as much detail as you can. Your goal is to succinctly but thoroughly convey how it might work. You should also convey that you have thoughtfully considered the details about how (and why) someone would use it.

Do:

• Aim for innovation but also simplicity in design
• Use the unique functionality of mobile devices (and for graduate students, use sensing in a sophisticated way)
• Keep in mind the design principles we've discussed in class and that have been in the readings
• Think through the details of ALL of the screens someone would encounter
• Iterate a few times with friends to try and improve the idea using paper prototyping before you turn it in
• Remember that you are proposing to implement what you propose -- keep it ambitious but manageable
• Don't forget that you can use sensors such as the Wockets and the Zephyr heart rate monitor if you wish

Do not:

• Make some of the mistakes made by students in the past (read my prior notes carefully).
• Use a computer to draw designs ... sketch screens by hand, without a ruler
• Propose to reimplement an app that is already on the Market (instead propose something new that has a "wow" factor)
• Oversimplify the behavior of your users or underestimate the difficulty of achieving behavior change
• Assume that your users will do things that are not fun for long periods of time
• Assume that your users have a lot of free time and that they will make major changes to their lifestyle just to use your app
• Propose ideas that require a large amount of high-quality content to be generated in order to be interesting (unless you will be able to generate example content to be used to evaluate your project).

This assignment will be graded based on how well you follow the instructions above and how well your idea reflects understanding of the design reading, use of the design strategies, creativity, and innovativeness. We are not looking for pages and pages of material. We are looking for clear descriptions and good ideas.

You are strongly encouraged to use paper prototyping to develop your ideas, as discussed in class and the readings. You will end up with a better concept. However, what you turn in for this assignment is not a paper prototype kit but rather a storyboard design that conveys how the application will work in as much detail as you can.

Email your assignment to Mansoor and ...@neu.edu as a PDF file named [YourFirstName][YourLastName].assign3.pdf by the deadline.